AI Insights · Timothy · January 2025
Top 5 Social Apps Performance in Estonia Q4 2024
Explore the trends in downloads and revenue for the leading social apps in Estonia during Q4 2024, based on Sensor Tower data.
In the fourth quarter of 2024, the top social apps in Estonia showed varied performance trends in downloads and revenue, according to Sensor Tower data.
TikTok - Videos, Shop & LIVE saw consistent fluctuations in weekly revenue, peaking at around $29K in early November. Downloads gradually increased, reaching a high of approximately 2.3K by the end of December.
OK: Social Network maintained a steady revenue trend, with a notable increase to about $1.5K in late November. Downloads were stable, with a slight rise to 168 in the final week of December.
Instagram experienced a revenue peak of $4.1K in early October, with a general decline thereafter. Downloads showed an upward trajectory, culminating in 1.5K by late December.
For VK: music, video, messenger, revenue spiked to roughly $1.3K at the start of December. The app's downloads remained stable throughout the quarter, averaging around 400 weekly.
Facebook reported a revenue peak of $915 in early October, with a subsequent decrease. Downloads peaked at 1.3K towards the end of December.
These insights provide a snapshot of the social app landscape in Estonia, with more detailed analysis available through Sensor Tower.
